Why you need to write a blog post for your online business every week.

You’ve probably heard a lot of contradictory information about this.

“You need 2 posts a week to get listed in Search engines”

“You need to blog daily to get international visibility”

“You need articles longer than 2,000 words to be found in Google”

But which are true.

and especially, which of these can truly help you reach your business goals?

Everyone agrees that every blog post you put out there is an opportunity to bring new people to your website. An opportunity to rank your website in Google and other search engines.

Let’s begin by benchmarking…

Frequent fresh content

Benchmarks show that Google favours fresh content. Posting often means that your domain gets more relevance. However, if the frequency drops this benefit is short-lived unless you have some strong quality content that has been indexed already and a website+domain that has been around for over 2 years.

2 Posts Per Week?

Both Neil Patel and Hubspot advocate that 2 blog posts per week are the benchmarked minimum to start and keep growing your traffic.

Hubspot research shows that at around 8 posts per month there is a star increase in traffic. I can confirm this from my experience and that of my clients, blogging twice per week will consistently increase your traffic. Blog daily and you can double your traffic month on month.

People are Traffic

However, there are some bloggers out there that defy these statistics. These blogs stand out through the quality of their blog posts. They are very popular on social media and shared like crazy — these bloggers defy all odds by publishing 1 or 2 high-quality articles per month. Many have less than a total of 50 blog posts in total and this totally defies anyone’s expectations.

So what can you do to increase your chances of hitting SEO gold?

eBook Checklists:
1. Your Ideal Client and Social Media Plan
2. Creating Content Sets
3. The Social Sharing Checklist
4. Content Success — Measurement and Optimisation

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